![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjOjoVO4Ma7l3uB9swdZL4S81t5u6boGW4Vnkz-thtqx5abxzQJzcjJhZoPHTGrEcrrayr82y20j7GgVKjTyfT30Ppdo3yzYIeWtjikO0jpWbkm_CIbbmie-ukuoGbJsLdHjS3zLOobFs/s400/Air+New+Zealand.jpg)
Once in a while something comes along which isn't stricly 'ethnographic' but it is a wonderful example of how solutions to challenging problems can sometimes be so simple, inspired and just plain clever.
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