Wednesday, June 24, 2009

Breaking rules in the Middle East

How to make friends and influence people in our Dubai office: tell everyone that you are a fundamentalist. A fundamentalist video ethnographer. Read my AQR article here.

If truth be told, I have been thinking hard about why we rely so much on video, and not least because of experiences in the Middle East. With the success of recent trials and new partners keen to evolve a 'lite' offer of our process, I have arranged to meet a software consultant to see if our (video based) process can be translated into an online application. Not just for clients to view and to collaborate from their desktops but for ethnographic fieldworkers to use on their Blackberries and iPhones too.

I will, as always, keep you posted.


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