Someone once called me an entrepreneur who can never sit still. In fact I can not only sit or even lie still for extended periods with a laptop on my chest. I also have never had the funds that are needed to be an entrepreneur. Preferring always to raid my own savings to fund my initiatives. But I concede to being someone who always needs a new challenge, venture or 'first' to work on. After all, the first commercial ethnographic research unit (JWT 1995) you can argue about this all you like, the first mobile ethnography app (EthOS) and, today, the first 'something else' which we don't yet have a name for and I am not supposed to be writing about.
This 'something else' is the first time I have reached out and asked others to collaborate with me. A long established and well respected research house. And what we are cooking up is not just a game changer. It's stopping the game and moving to another field altogether. It's the very antithesis of how research has always been done. And for some very important reasons...
Every heard the expression about how placing a thermometer in a glass of water to take its temperature will, itself, change the temperature of the glass of water? Hold this idea. Ever thought about legitimising a 'no comment', opinion or view? Hold this thought too. Ever though about including things that people don't do or say in your findings?
In November we start work and by March/April 2014 I will be screaming about it on this here blog.
In the meantime, can anyone tell me what the next big thing will be in qualitative research?