Every year we send out a Salari Family Christmas film to friends, colleagues and clients. You can see more here, here and here. But this is a film with a difference. It is quite naturalitic and not too different to the material we film as part of EDL projects. In other words, there are insights to be gleaned from this film. And I mean ethnographic insights, which I the subject, would never have been able to see/articulate.
So I invite you to watch and test you abilities at extracting new understanding from a sequence of film. A hint: focus on what I am NOT doing. And then think about how much more the twins could be learning.
I made a pledge that I would transparently and honestly feedback to you any ethnographic experiments we have conducted. Here is one we completed the other day. Using our panel. Asking 250 people to tell us about how they snacked. Whatever you might think about the process, please let me know, it demonstrates to me that qualitative and quantitative can come together even where ethnography is concerned.
Enjoy the clip. It's long-ish at nearly 10 minutes but well worth a watch over a cup of coffee (or tea). I would love to hear your thoughts.
EthOS APP - our mobile ethnographic research platform
The EthOS iPhone, Android and Blackberry App are free and available here: www.ethosapp.com
Submit a film or an article!
Since this site's purpose is to cheerfully debate commercial ethnography/anthropology's do's and don'ts, I invite you to contribute anything which will provoke, stimulate or even inspire readers.
Please email me any text and pictures and/or upload your film to YouTube and send me the embed code.
My name is Siamack Salari and I am a partner at www.ethosapp.com. I am also the President of the Mobile Marketing Research Association (http://www.mmra-global.org/).
This is a sister site to my Linked in Group which is also called, Ethnosnacker (www.linkedin.com/e/gis/129888). I created, ethnosnacker to stimulate much needed debate about what commercial ethnographic research is, isn't and should be.
I also use this site to share my day-to-day experience of managing a mobile ethnographic research platform (www.ethosapp.com).
I want this blog to serve as a single 'place' for all of us who have any interest at all in adding meaning to observations of every day life to 'meet', share and exchange ideas, knowledge and news.
Feel free to contact me at siamack(at)ethosapp(dot)com with articles, comments, suggestions and ideas to make this resource as useful as possible.
Thank you for visiting.