Sunday, December 21, 2008

From Brainstorming to Webstorming

A slide presentation from Paul Tran of Brightidea - Innovation & Idea Management.

I liked it a lot - certainly something to think about with Ethnopanels. Am I too obsessed with Ethnopanels? Share/Bookmark

Thursday, December 18, 2008

A personal Merry Christmas from the Salari Family

Every year we send out a Salari Family Christmas film to friends, colleagues and clients. You can see more here, here and here. But this is a film with a difference. It is quite naturalitic and not too different to the material we film as part of EDL projects. In other words, there are insights to be gleaned from this film. And I mean ethnographic insights, which I the subject, would never have been able to see/articulate.

So I invite you to watch and test you abilities at extracting new understanding from a sequence of film. A hint: focus on what I am NOT doing. And then think about how much more the twins could be learning.

The best reply will will a seriously nice book. Share/Bookmark

Wednesday, December 17, 2008

Merry Christmas & a Happy New Year

I made a pledge that I would transparently and honestly feedback to you any ethnographic experiments we have conducted. Here is one we completed the other day. Using our panel. Asking 250 people to tell us about how they snacked. Whatever you might think about the process, please let me know, it demonstrates to me that qualitative and quantitative can come together even where ethnography is concerned.

Enjoy the clip. It's long-ish at nearly 10 minutes but well worth a watch over a cup of coffee (or tea). I would love to hear your thoughts. Share/Bookmark