Monday, October 7, 2013

Pune Day 1 evening

I briefed each and every team on their respective ethno-explorations tomorrow: They are:

  1. Pune bus terminal navigation
  2. Public bus journey experience
  3. Patient physician consultations using a portable imaging device
  4. Browsing and choosing MP3 players and headphones
  5. Car journey experiences for kids 

Numbers 3-5 are live projects with real clients. Each team - 'client team' - will generate a brief for another team who will act as the design agency. The client team has to use ethno-observations to highlight pain-points with their brand, product or service. They will then need to articulate these as observations to translate into insights, if they can, before generating a design brief. All this by tomorrow evening.

Let's see how they do. 

No comments:

Post a Comment