I briefed each and every team on their respective ethno-explorations tomorrow: They are:
Numbers 3-5 are live projects with real clients. Each team - 'client team' - will generate a brief for another team who will act as the design agency. The client team has to use ethno-observations to highlight pain-points with their brand, product or service. They will then need to articulate these as observations to translate into insights, if they can, before generating a design brief. All this by tomorrow evening.
Let's see how they do.
- Pune bus terminal navigation
- Public bus journey experience
- Patient physician consultations using a portable imaging device
- Browsing and choosing MP3 players and headphones
- Car journey experiences for kids
Numbers 3-5 are live projects with real clients. Each team - 'client team' - will generate a brief for another team who will act as the design agency. The client team has to use ethno-observations to highlight pain-points with their brand, product or service. They will then need to articulate these as observations to translate into insights, if they can, before generating a design brief. All this by tomorrow evening.
Let's see how they do.
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