Here's an over-simplified answer. First, storytelling is not just for kids (as your photo portrays). All of us humans, we are hard-wired for story; that's how we communicate. It's how we build trust with each other. Storytelling is the opening of your heart to another in genuine, authentic communication. The story can convey ideas, facts, feelings, emotions - anything - it's a way of connecting with each other that is uniquely human.
I definitely recommend reading "What's Your Story: Storytelling to move markets, audiences, people and Brands". Have a link in My Blog. It does a great job of explaining the fundamental functions and roles of storytelling...a uniquely human unifier.
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My name is Siamack Salari and I am a partner at www.ethosapp.com. I am also the President of the Mobile Marketing Research Association (http://www.mmra-global.org/).
This is a sister site to my Linked in Group which is also called, Ethnosnacker (www.linkedin.com/e/gis/129888). I created, ethnosnacker to stimulate much needed debate about what commercial ethnographic research is, isn't and should be.
I also use this site to share my day-to-day experience of managing a mobile ethnographic research platform (www.ethosapp.com).
I want this blog to serve as a single 'place' for all of us who have any interest at all in adding meaning to observations of every day life to 'meet', share and exchange ideas, knowledge and news.
Feel free to contact me at siamack(at)ethosapp(dot)com with articles, comments, suggestions and ideas to make this resource as useful as possible.
Thank you for visiting.
Here's an over-simplified answer. First, storytelling is not just for kids (as your photo portrays). All of us humans, we are hard-wired for story; that's how we communicate. It's how we build trust with each other. Storytelling is the opening of your heart to another in genuine, authentic communication. The story can convey ideas, facts, feelings, emotions - anything - it's a way of connecting with each other that is uniquely human.
ReplyDeleteI definitely recommend reading "What's Your Story: Storytelling to move markets, audiences, people and Brands". Have a link in My Blog. It does a great job of explaining the fundamental functions and roles of storytelling...a uniquely human unifier.
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