Wednesday, May 26, 2010

What do you think the story of consumer anthropology will look like?

A interesting post by Jamie Gordon.

Now I have a confession to make. What exactly is story telling? Can anyone tell me?



  1. Here's an over-simplified answer. First, storytelling is not just for kids (as your photo portrays). All of us humans, we are hard-wired for story; that's how we communicate. It's how we build trust with each other. Storytelling is the opening of your heart to another in genuine, authentic communication. The story can convey ideas, facts, feelings, emotions - anything - it's a way of connecting with each other that is uniquely human.

  2. I definitely recommend reading "What's Your Story: Storytelling to move markets, audiences, people and Brands". Have a link in My Blog. It does a great job of explaining the fundamental functions and roles of storytelling...a uniquely human unifier.