Tuesday, May 18, 2010

Every move you make

This is a generally nice article referencing us, EverydayLives. What annoys me, though, is the last paragraph. Because it demonstrates perfectly how badly misused it is by clients (who are preyed upon by qual agencies who think they do ethnographic research) and in the end delivers nothing the client didn't already know.

Bringing something to life the client already knew should be a byproduct of ethnographic research. Not the main course. Making clients see and think about every day events in new ways and helping them to reframe these events is what great ethnographic research should really be about.

Very too frustrating.


No comments:

Post a Comment