Ethnographic reading list

Last week I posted a discussion/question on Linkedin asking you to recommend books on ethnographic research. Thank you to all who replied. I am sharing for the benefit of all. If you would like to add to this list please send me your suggestion for inclusion.

Qualitative Data by Auerbach and Silverstein. Been using the method for qualitative user research among staff and clients of multinationals for years. Best presentation of the systematic application of the method. Recently used it to create hypotheses about perception of internal publications in a bank. These can open the road to new ways of publishing internally.

Research Methods in Anthropology H. Russell Bernard. He is on his 4th ed. now.

They Lie, We Lie: Getting on with Anthropology

And, for methods: Ethnography in Organizations by Schwartzman


Doing Anthropology in Consumer Research by Patricia L. Sunderland and Rita M.Denny.


(Paper) Contextmapping: experiences from practice by FROUKJE SLEESWIJK VISSER!, PIETER JAN STAPPERS, REMKO VAN DER
LUGT


Design Research: Methods and Perspectives by Brenda Laurel


(Paper) Persuasive Encounters: Ethnography in the Corporation by Brigitte Jordan and Brinda Dalal

Ethnography: Step by Step, by David Fetterman (Sage Publications)
Making Sense of Qualitative Data, by Amanda Coffey and Paul Atkinson (also Sage)

Cross-Cultural Filmmaking; A Handbook for Making Documentary and Ethnographic Films and Videos, by Ilisa Barbash and Lucien Taylor (University of California Press, 1997)

and my second favourite is Transcultural Cinema by David MacDougall, (Princetown University Press, 1998)

Through Navajo Eyes by Adair and Worth didn't make the list? -K.E.

From a business perspective: Doing Anthropology in Consumer Research. Patricia L. Sunderland and Rita M. Denny.

Nigel Barley’s The Innocent Anthropologist: Notes from a Mud Hut (highly recommended)