Tuesday, May 12, 2009
Have just returned from a fantastic workshop we ran at Oxford University SAID Business School. We used live client footage from a recent study to set a series of tasks, both interpretive and innovations focused.
70 MBA students took part. And the outputs presented back to us were awe-inspiring given how little time they had to prepare. Also, for many, it was their first exposure to any kind of research.
On the long drive back to Brussels (yes I drove to and from ) I wondered how you (Ethnosnacker Group) would handle the task of adding meaning to a clip. Take the above for example. It is a conversation between father and sons and it was completely un-prompted. I know because I filmed it. Watch it and using 'comments' below, write out in a few sentences what this clip would mean to a retail bank.
I know you are at a disadvantage with little or know context, but this is an exercise in creative thinking, seeing what isn't happening and linguistic analysis. If you are using an analytical/interpretive tool to deconstruct, please share. Whichever way you choose to analyse this clip, go ahead and watch it a number of times. Then set your reply out, if it helps, under these headings: 1) Insight, 2) Meaning and 3) Implication... all for a retail bank. Don't labour over this, keep it light and easy.
The best reply (I won't be the only judge) will win a really cool book.
The best of luck!
Posted by Siamack Salari at 2:20 PM
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