Tuesday, September 15, 2009

Good idea of the week

Varinder, my wife, has disappeared to the UK with our baby daughter to help the accountants with various... let's say accounting things. She has driven to Kent from our home just outside Brussels in our VW Touran all by herself.

I have been left home alone to school, feed, homework assist, bathe, arbitrate, dress and transport our five year old twin sons to school in our Toyota Prius.

While she's away I have decided to surprise her and buy a cot for our daughter from Ikea. She has been sleeping between us since her birth 4 months ago. So I went online and browsed what was available. Some great cots, very reasonably priced. I want to go and buy one. The only problem is that I'm not sure if everything will fit in my Prius. Will it? Won't it? What if I go all the way there, pay for it and find it's just too big and have to come back home empty handed?

So I thought to myself, wouldn't it be great if next to each product was a silhouette of the smallest sized car the item would fit into. Even better if I could drop everything into a basket and then find out the minimum sized car they could all fit into.

I call this an unarticulated need. Something I would never have shared with anyone because it was trapped in an anxiety/distress bubble rather than a 'solution' bubble.

Is Ikea reading this?


(UPDATE: I bought the cot and managed to fit it into my Prius. See picture. Pure chance.)

1 comment:

  1. I think that's a great idea!

    Right now I drive a large SUV (Pathfinder) -like 50% of the US- but I used to drive a Jeep Wrangler and I never knew if anything would fit - even Ikea furniture boxes.

    In the US we've gotten used to driving huge SUVs- but now that everyone is trading in for Prius and Civics maybe Ikea will take your idea seriously.