We are looking to open an office in Sydney early next year. Partners have been found, discussions had and agreements reached - by phone. This is a summary of one particular conversation:
Potential partner: You know what, Siamack? EverydayLives isn't a brand. You are the brand.
Me: That's not right... EverydayLives is a very well known brand all over.
Potential partner: No, you are the very well known brand all over...
Potential partner: If you don't believe me, just Google 'EverydayLives' and then 'Siamack Salari' to see which one gives the most results.
Me: Siamack gives the most results...
Potential Partner: I rest my case. And look, this is my point; you are the bottle neck in your organisation. YOU are bigger than your organisation. So I'll bet everyone wants YOU to work personally on their projects.
Potential Partner: So how can you grow?
Me: And EverydayLives needs to be bigger than me?
Potential Partner: Exactly. And that's the challenge we will have when we kick things off in January.
So I can't wait to see what they do with us a a brand in January. Will keep you posted.