Sunday, November 9, 2008

On the money: an interesting read in the Guardian online about Gillian Tett, social anthropology and predicting the credit crunch

"Because one of the things I learned as an anthropologist is that to understand how a society works you need to not just look at the areas of what we call 'social noise' - ie what everyone likes to talk about, so the equity markets and M&A and all the high-profile areas everyone can see. But you need to look at the social silences as well." Read it all, here. Share/Bookmark

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