So three weeks ago a friend and I are driving back from France (did you know I lecture Industrial designers at Valencienne University in Northern France? - nor did I) and talking about the site.
"You should offer a free plan to consumers making their own films."
"To drive flexible and enterprise users."
So we thought it through. What if we did allow ordinary people to upload films they have made for our site. Here is an edited version of our discussion:
We could send push notifications of tasks to be declined or accepted
A notification might say: 'This month is BREAKFAST month!' and people will upload breakfast clips, conversations and brand specific stuff.
Why would anyone do such a thing?
So we thought some more.
We could let people attach a value to their clips. Flexible and enterprise people would be able to buy the clips and add them to them EthOS archives - ask the subjects questions and use the in research projects.
Then it wouldn't be free would it?
People - flexible and enterprise could still view for free. But as soon as they use it, i.e. drag it into a workspace, they will be charged.
We could have films of the day or week to drive interest.
Heck we could make our own films.
Heck we could stimulate video responses to films.
Heck and more heck we could charge 30% commission (like Apple) for every entry sold
We could ask people to scan QR codes on products which will launch tasks and give vouchers
What about the legal and privacy stuff?
Mmmmm. It would need to be by market. Or we do it under UK jurisdiction.
Tomorrow I see our lawyer in the UK about this and other matters.
Last Friday I shared the 'free plan' idea with our fulltime GP; finance director; brother in law.
He thought about it for a minute before asking me this question:
"Would the EthOS system be able to film for up to, say, 10 minutes?"
He went on to explain how many patients, especially older patients, often forgot instructions for prescriptions, or needed to understand something he had said, again. Wouldn't it be great to be able to film the consultations and send them to patient accounts so they could replay them at will? A record of everything said and not said?
By now I have goose pimple that have reached the palms of my hands.
"But patient privacy would be a huge issue and I don't think doctors will want to be on record in case they get sued for anything they said..."
This felt like a bucket of ice cold water being poured on my fire.
"But let me chat to a few colleagues and get back to you."
So I am left hanging. I will keep you posted but as always, comments, suggestions and opinions most welcome.