Tuesday, January 5, 2010

Taking our process and condensing it into an App

We are proud of our methodology. We love our process very much. I have to keep repeating these sentiments to remind myself why we went through the pain, angst and tears of taking what we do and turning it into an App... which was inherently risky. Why would anyone, especially a competing research consultancy, want to buy our process, bottled (if you like) in an iPhone? And we didn't even disguise its name.

So, above, is our process turned into a short film. It was a real project for a real client. And the people are real clients too. When you finish watching, watch it again and this time work out what the App cannot possibly replicate/allow. Then challenge me by asking me how.

Enjoy the clip.

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