Friday, April 24, 2009

Ethnographic Research - lessons from the edge: Thursday 4 June 2009

Here is the blurb for an Association of Qualitative Research course I will be running in June. It is essential for those of you who still go around doing 2 hour 'ethnographic interviews'. Urgh!

'Ethnography is a term that has been hi-jacked from Academia by qualitative researchers and applied to enrich the client experience of commercial practice. What we mean by ethnography and how it is conducted and sold to clients however can cover many variations and these can include both laudable usages and regrettable misuses.

Drawing from 15 years of ethnographic research experience, Siamack Salari will run a one day workshop aimed at anyone, both client and agency side, who wants to better understand the process and practice of extracting insight and meaning from video based data.
Siamack will walk you through real life client experiences including:
  • Selling ethnography to quantitative minded clients
  • Running multi country projects
  • Analysis and interpretation
  • Presentation and debriefing
Using existing work examples and specially captured ethnographic footage for the workshop, Siamack will also ask important questions such as:
  • How is ethnographic insight best presented?
  • What types of films do clients get most value from?
  • How does collaborative analysis really work?
  • How to write ethnographic proposals which inspire.

Greg Rowland will join Siamack during the analysis and interpretation session to help provide new perspectives and ways of thinking about video recorded naturally occurring events.

So if you want to experience ethnographic research, first hand, from the client's and practitioner's perspective in a live analysis workshop, using specially-captured-data-for-the-event, then this is the event to book.

Cost: AQR Members discounted rate: £195 + VAT (29.25) = £224.25
(Membership is individual not corporate)

Non members standard rate: £325 + VAT (48.75) = £373.75
(cost includes 1 year's membership to AQR)

Venue: Hotel Russell
Russell Square
London WC1B 5BE

Time: 9am - 5pm

Book online here or contact Rose Molloy, Secretary to the AQR Committee...

AQR, Suite 14 Davey House
31 St Neots Road, Eaton Ford
St. Neots, Cambs PE19 7BA

Tel 01480 407227
Fax 01480 211267


  1. Dear Siamack,
    There is a whole series of acronyms here that mean nothing to me, like AQR and NLT. Am I antidiluvian, out of the game, or just an innocent bystander? It all sounds extremely interesting, extremely, but untranslatable acronyms area big put off.
    Please explain or at least literate them.
    All the best,

  2. Hi, Mike. AQR means Association for Qualitative Research.

    Very interesting, Mr. Salari.

    Best regards,
    Pilar Azagra