Saturday, October 25, 2008

Lunch with Bas Raijmakers of STBY

Hello everyone

Another conversation at Epic 2008. This time with Bas Raijmakers of Standby. A lovely man who was happy to have a camera pointed at him within a couple of minutes of having me sit next to him at lunch. And he had no idea who I was (how is this possible?).

The background noise - it was a lunch time - is a little loud but manageable. Stay with it and enjoy Bas' explanation of how his company does...

Social research for innovation
Client immersions
Thinking frameworks
Methodology using post-it notes
Owning insights
And, how far do you go with clients?


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