Thursday, September 6, 2012

Mobile market research guidelines - feedback required

In my capacity as MMRA president, I have been listening in and trying, occasionally, to make a thought provoking/profound comment as a bunch of MMRA and ESOMAR representatives hammer out new market research guidelines to include mobile tools and methods.

Thinking of using mobile tools in the future? Are you a developer working on mobile research apps? Whether client or agency side, you must read this draft and let know what you think. The text will impact your work.

Will these guidelines in any way impede your current/future mobile research activities? What if you want to use mobile tools for mystery shopping? What about filming crowds in public spaces? Are there any scenarios we need to allow for and haven't covered? This is your chance to speak and be included.

Once stamped, these guidelines will be THE guidelines we should all work to. Clients will demand that you adhere to them. Respondents too will ask that you are bound by the principles.

Please read the guidelines and comment below with anything you feel we need to consider. The time to do it is now!



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