Merry Christmas and a prosperous 2012

I'm writing this final post of 2011 through a stinking cold/cough/head cold. And tomorrow I have to drive the family all the way from Brussels to Leeds in West Yorkshire, UK, a distance of 455m or 700km.  So there. That's my whinge over with. Back to the post.

What will 2012 bring? For us, it will bring wild apples. 2012 will be the year we turn our attention to understanding real people, in real places, doing real things in real time. You may ask, "But you already to this via EthOS don't you?" and I would reply, "Yes, but with recruited people. Not real people. Not people happily going about there lives who decide on a whim to share a nugget or nuggets with us by responding to tasks embedded in the things they touch, buy and stumble upon." OK I'm saying real people to be provocative. And you may well challenge me by saying you can't use respondents without screening them. Oh but that will come. Stay tuned and I shall demonstrate. 

So here's to a very special 2012 for all of us. Have a good one!