A while ago we conducted a series of explorations for a client to help them better understand moods and modes in real, every day life, situations.
In other words, how can our communications be there, in front of our consumers, at the right time, in the right place and when we know they will be in the right mood to listen to our messages and be persuaded by them?
I have to admit to thinking the objective was a little holy grail-ish. Nonetheless, we took it on. And we took it on knowing this was not a simply diary type mood and mode study. Obviously (for those of you who don't know how we work) these were longitudinal, recorded, participant observations, not just reported situations.
It was experimental but it worked, which is why we worked across a whole bunch of their brands.
So I was really interested to see this article written by Colleen Jones. It's very web focussed but it applies to every kind of communication.