Tuesday, July 30, 2013

Makeup Journeys - email me to join


Here is clip from a journey we started a few months ago. To test a few ideas which I won't go into with this post. This particular clip is called, 'My Dermalogica Journey'. If you'd like to follow (it's free) get in touch with your email address and I'll invite you. There are more like this and they illustrate beautifully what mobile ethnography is all about.



Saturday, July 13, 2013

You will thank me for this: a list of cognitive biases

Let me explain...

Do you know what Availability Cascade means? It means repeating something long enough until it becomes true. Or Choice-supportive bias? It means the tendency to remember ones choices as better than they actually were.

There is something here for everyone of you working on any kind of qual ethno project (any qual project) and want to add more understanding/depth to your interpretations and meanings. I categorise this as a must read/absorb.

The list was mentioned by Kevin deLaplante while I was listening to one of his excellent critical thing podcasts.